VenuePro appointed as venue and event management technology provider by Academy Music Group across 20 UK venues

VenuePro has been selected by Academy Music Group (AMG), the UK's leading owner and operator of live music, club and entertainment venues, for deployment across its estate of 20 iconic venues. 

AMG operates some of the UK's best-known live music venues, including the O2 Academy Brixton, O2 Academy Leeds and O2 Academy Glasgow.

The agreement will see VenuePro introduced across AMG's venues, giving teams a connected platform for managing venue and event operations and providing greater visibility across the group.  The rollout marks another significant step in VenuePro's expansion within the international live entertainment sector.  

VenuePro has worked with Wembley Stadium since 2019 and is also trusted by more than 40 Oak View Group operated venues across the United States, demonstrating the platform’s ability to support both major individual venues and large multi-venue operations.

Neil Berry, Founder & CEO of VenuePro, said:

“We’re absolutely delighted to be working with Academy Music Group and to have VenuePro supporting such an important collection of iconic UK live music venues.

AMG is one of the most established and respected names in the UK live music industry, and being selected to support its 20 venue estate is a significant milestone for VenuePro as we continue to develop and grow the platform.

We’ve built VenuePro around a deep understanding of how venues actually operate, connecting the people, information and processes involved in delivering events and we’re excited to be working with the AMG team as we begin this next chapter together.”

Josh Westaway, Project Lead at Academy Music Group, said:

“We wanted a platform that could support greater consistency and visibility across our venue estate, while recognising that every venue operates differently.

VenuePro demonstrated a strong understanding of live venue operations and the flexibility needed to work across 20 venues. We're looking forward to working with the VenuePro team as we roll the platform out across the group.”

VenuePro is designed to bring the different operational functions involved in running a venue and delivering live events together within a single cloud-based platform.

The platform covers areas including event booking and scheduling, multi-venue management, staffing, accreditation, incident and risk management, compliance, facilities and asset management.

By connecting these areas and creating a structured record of operational data over time, VenuePro can also use machine learning to identify patterns, highlight potential efficiencies and support more informed decision-making.

The AMG agreement further expands VenuePro's presence across the UK and US venue markets as the company continues its international growth.